Strategic wine plans: comparative study

Abstract

This paper aims to compare twelve strategic plans for the wine sector in three variables: start date of the plan and time horizon; governance scope: territorial and thematic; content of the plan: objectives, proposed strategies and financing. The methodology is comparative. The non-probabilistic sample intentionally selected strategic plans from nine countries and the academic literature on them. The emphasis is put on synthesizing the different options or alternatives for strategic wine planning. The study aims to contribute to the state of the art on policies for development in general and for the wine sector in particular.