From sustainable agriculture to smart agriculture:

implications of the new business and technological context

Abstract

Technological change linked to the digitalization of production processes, alongside the impact of China as a commercial and corporate actor in the agricultural sector and the rise of the platform economy in the contemporary agricultural cycle, affects both business dynamics and the strategies of dominant firms in this sector. Simultaneously, the advancement of financialization impacts land management (through land grabbing) and the emergence of "green businesses" within the framework of the climate crisis and international policies to mitigate its consequences. All of this has particularly relevant repercussions in the South American Southern Cone due to the replacement of farmers by agribusiness corporate groups, the valuation of new lands not previously incorporated into the global commodity market, the emergence of platforms, and the articulation between Big Tech firms and dominant companies in agricultural trade (input and biotechnology providers), as well as the control of data and its utilization for financial businesses linked to carbon credits.